'Just as London Fashion week drew to a close, London Fashion Weekend began.
From February 20-23 Somerset House throws open its doors to the public for four
days of trend talks, designer previews and a bevy of fashion and beauty shopping
opportunities.
We asked Sarah from moloh in Pimlico for some insider advice on fashion fads
and fancies for 2014.
What do you predict will be the biggest trends for 2014?
“Preppy shirts, lots of prints and still leaning towards the more sporty
look!”
The Luxe Sports trend warmed up pre London Olympics, hit the track in SS 2013
and it looks like it’s still running in 2014.
Watch out for: Stella McCartney. Not content with having designed the British
Olympic team kit in 2012 she has continued her collaboration with Adidas to
create a whole new range of fashionable sports gear for 2014.
What trends from 2013 do readers need to ditch in 2014?
“The punk movement that slightly crept in! Also the clear plastic look that
we saw a bit of!”
AW 2013 saw Punk coming back with a vengeance, it started with a sprinkling
of studs and the odd splash of ripped tartan and ended in patent leather shoes.
Thankfully it hasn’t surfaced again for SS 2014, so far so good.
What is the best style advice you have been given?
“Keep it simple. Be true to yourself. And most importantly enjoy wearing your
clothes! Have fun!”
Which up-and-coming designers should we be watching in
2014?
“Blake London – the best knitwear! And Steven Alan, I love his
collection!”
Alice Ashby’s Blake LDN creates simple, ethical high quality knitwear
classics with a modern edge. Team with contrasting fabrics like silk and lace
for a perfect fashion statement that will take you from the cold of winter
through the wind and rain of spring with ease.
Steven Alan is another designer who has taken a classic, in this case, the
sports shirt, and turned it into something original, bordering on the sartorial
even, with his reverse seam shirt.
Which accessories should we all invest in this year?
“A statement necklace for sure! It’s a must have. It can be worn over a
striped tee, woolly jumper, black dress… anything and everything. It will really
jazz up a look!”
Ready-to-wear or couture?
“Ready-to-wear it’s far more wearable!”
Who is your 2014 style icon?
“Doina Ciobanu from The Golden Diamonds. She has our moloh Tux Dress! She
has such great style, we love her!”
Moldovan fashion blogger Doina Ciobanu uses her blog The Golden Diamonds to
showcase her colourful, intriguing outfits. Mixing high street staples with
aspirational pieces, her looks have been featured in Vogue, Elle and Grazia.
To read the full article please visit -
http://blogs.guoman.com/2014/02/26/interview-sarah-london-boutique-moloh/
Or alternatively pop into our Pimlico Road, London store!
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